Product
HomeLabs Academy
An online STEM learning platform with structured lessons, assessments, virtual labs, and progress analytics.
Challenge
Challenging science courses are easier to fall behind in when lessons, practice, feedback, and labs are disconnected. Students and families needed a more structured, interactive way to learn, especially for Alberta Chemistry 20 and 30.
Approach
I founded HomeLabs Academy as a platform that includes curriculum, assessments, virtual labs, progress analytics, pricing, and acquisition.
Architecture
- Alberta curriculum-aligned lessons
- Diploma-style practice exams with instant feedback
- Virtual labs and simulations
- Progress dashboards for students
- Acquisition and conversion analysis across Google Ads and Meta Ads
Implementation
- Designed curriculum, educational content, and assessment flows
- Built product operations around self-paced learning and one-on-one support
- Used student progress and engagement data to see what was working
- Ran pricing, marketing analytics, and conversion analysis as part of operating the platform
Result
- A live STEM platform with lessons, labs, exams, and tutoring
- Product ownership across curriculum, operations, and acquisition
- Used the same analytics habits on student progress and acquisition